How does SEO work?

When a user searches for a term on a search engine like Google, the results that he or she is presented with is a series of websites that are relevant to the queryand websites that have a solid domain authority (among other factors described below).

For example when you search for ‘chocolate cake ideas’, the top results are the ones that are adopting the best SEO practices in Google eyes.

This is mainly because the search engines use advanced crawlers that gather the information on every website, gathering every bit of content it can find on the Internet.

That creates an index for every website that is compared to the algorithm that Google has built for the best SEO practice.